Web Survey Bibliography
Readership research continues to face a number of critical issues, most notably:
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declining response rates, or increased efforts and monies to maintain current levels;
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demand for more information related to use of products and services, and linked to the media measurements; and,·
more detailed information on interaction with various media (e.g. measure “quality of the reading experience”)These issues place an increasing strain on the current data collection processes. At the same time, major strides are being made on the application of the Internet and online panels for traditional market research studies. There is a continuing trend for more traditional studies to migrate from telephone, mail, and mall-based data collection processes to the use of online data collection.
This trend is placing increased demand on media readership studies to consider this technology as an alternative. Can online data collection processes help address the current issues faced by readership research? Several jurisdictions have begun the exploration of the Internet and online panels in preparation for the day when online research may be considered a viable alternative for audience measurement.
Canada is no exception. NADbank, responsible for the measurement of readership of daily newspapers across the country, recently completed a test comparing the current telephone methodology with a comparable online survey. The test was run in the Toronto CMA (Census Metropolitan Area), the largest single market in Canada.
The results from this test are presented in this paper. In summary, the results show that the demographic profiles of respondents in the online panel are different from those in the population and telephone sample. The online panel included a more balanced composition by gender but not by age group. The panel profile included fewer younger, and more older, adults than is the case in the telephone sample and in the actual population.
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Web survey bibliography (100)
- Telephone versus Online Survey Modes for Election Studies: Comparing Canadian Public Opinion and Vote...; 2017; Breton, C.; Cutler, F.; Lachance, S.; Mierke-Zatwarnicki, A.
- The 2016 Canadian Census: An Innovative Wave Collection Methodology to Maximize Self-Response and Internet...; 2017; Mathieu, P.
- Gathering Opinions on Depression Information Needs and Preferences: Samples and Opinions in Clinic Versus...; 2017; Bernstein, M. T.; Walker, J. R.; Sexton, K. A.; Katz, A.; Beatie, B. E.
- A test of sample matching using a pseudo-web sample; 2017; Chatrchi, G., Gambino, J.
- Integration of a phone-based household travel survey and a web-based student travel survey; 2016; Verreault, H.; Morency, C.
- A streamlined approach to online linguistic surveys; 2016; Erlewine, M. Y.; Kotek, H.
- Population Survey Features and Response Rates: A Randomized Experiment; 2016; Guo, Y.; Kopec, J.; Cibere, J.; Li, L. C.; Goldsmith, C. H.
- Mode Effects in Electoral Polls: A Comparative Perspective ; 2016; Durand, C.
- Pitfalls, Potentials, and Ethics of Online Survey Research: LGBTQ and Other Marginalized and Hard-to...; 2016; McInroy, L. B.
- Mail merge can be used to create personalized questionnaires in complex surveys. ; 2016; Taljaard, M.; Chaudhry, S. H.; Brehaut, J. C.; Weijer, C.; Grimshaw, J. M.
- Internet-administered Health-related Quality of Life Questionnaires Compared With Pen and Paper in an...; 2016; Nitikman, M.; Mulpuri, K.; Reilly, C. W.
- What do web survey panel respondents answer when asked “Do you have any other comment?”; 2015; Schonlau, M.
- Explorations in Non - Probability Sampling Using the Web; 2015; Brick, J. M.
- On Bias Adjustments for Web Surveys; 2015; Fan, L.; Lou, W.; Landsman, V.
- Web panel surveys – a challenge for official statistics; 2015; Svensson, J.
- Estimation with Non-probability Surveys and the Question of External Validity; 2015; Dever, J. A.; Valliant, R. L.
- Measurement Properties of Web Surveys; 2015; Tourangeau, R.
- Using Web Panels for Official Statistics; 2014; Bethlehem, J.
- Do Web surveys facilitate reporting less favourable opinions about law enforcement?; 2014; Boivin, R., Cordeau, G.
- Evaluating a Web-based health risk assessment with tailored feedback: What does an expert focus group...; 2014; Vosbergen, S., Mahieu, G. R. Laan, E. K., Kraaijenhagen, R. A., Jaspers, M. W. M., Peek, N.
- Considerations for Conducting Web-Based Survey Research With People Living With Human Immunodeficiency...; 2014; O'Brien, K. K., Solomon, P., Worthington, C., Ibánieez-Carrasco, F., Baxter, L., Nixon, S. A., Baltzer...
- African-American breast cancer survivors’ preferences for various types of physical activity interventions...; 2014; Paxton, R., Nayak, P., Taylor, W., Chang, S., Courneya, K., Schover, L., Hodges, K., Jones, L.
- Measuring Mobile Phone Use: Self-Report Versus Log Data; 2013; Boase, J., Ling, R.
- Does the first impression count? Examining the effect of the welcome screen design on the response rate...; 2013; Haer, R., Meidert, N.
- Recruitment of Sex Buyers: A Comparison of the Efficacy of Conventional and Computer Network-Based Approaches...; 2013; Kolar, K., Atchison, C.
- Effects of Gamification on Participation and Data Quality in a Real-World Market Research Domain ; 2013; Cechanowicz, J., Gutwin, C., Brownell, B., Goodfellow, L.
- The Impact of News Photos on Support for Military Action; 2013; Soroka, S.; Loewen, P.; Fournier, P.; Rubenson, D.
- Identifying the real differences of opinion in social media sentiment; 2013; Pettit, A.
- Co-creation with TickiT: Designing and evaluating a clinical eHealth platform for youth; 2013; Whitehouse, S. R.
- Foster strengths and circumvent weaknesses: Advantages and disadvantages of online versus face-to-face...; 2013; Qiu, M., McDougall, D.
- 4 ways mobile research challenges insights pros; 2013; Rajan, B.
- Thoughts on using the new online qualitative tools; 2013; Freund, N. M.
- Optimizing quality of response through adaptive survey designs; 2013; Schouten, B., Calinescu, M., Luiten, A.
- Customer loyalty to a commercial website: Descriptive meta-analysis of the empirical literature and...; 2013; Toufaily, E., Ricard, L., Perrien, J.
- Discovering interest groups for marketing in virtual communities: An integrated approach; 2013; Wang, K.-Y., Wu, H.-J., Ting, I.-H.
- Multimode, Global Scale Usage: Understanding respondent scale usage across borders and devices; 2013; Pettit, F. A., Courtright, M.
- Insights into Action Profiling shopping occasions for retailers through mobile and online research; 2013; Churkina, O., Morris, T.
- Recent Experiences with Electronic Questionnaire Testing at Statistics Canada ; 2013; Lawrence, D.
- A nationwide web-based freight data collection; 2013; Samimi, A., Mohammadian, A., Kawamura, K.
- Use of a Social Networking Web Site for Recruiting Canadian Youth for Medical Research; 2013; Chu, J. L., Snider, C. E.
- P02.04. Internet survey confirms strong interest in Yoga among fibromyalgia patients; 2012; Carson, J., Bennett, R., Jones, K., Mist, S.
- Approaches to empiric ablation of slow pathway: results from the Canadian EP web survey; 2012; Laish-Farkash, A., Shurrab, M., Tiong, I., Verma, A., Amit, G., Kiss, A., Morriello, F., Singh, S.,...
- Biting the Hand and Bending the Rules: An IJMR Presentation; 2012; Pettit, A.
- Mixed Mode: Phone and Web Discussion on Efficient Strategies; 2012; Gagnon, M.
- Survey Quality; 2012; Lyberg, L. E.
- Adaptive web sampling in ecology; 2012; Thompson, S. K.
- Respondent-driven sampling; 2012; Schonlau, M., Liebau, E.
- Firefly Online Surveys: A fully featured tool for Web surveys and forums; 2012; Deal, K.
- Where is Neutral? Using Negativity Biases to Interpret Thermometer Scores; 2012; Soroka, S., Albaugh, Q.
- Online and Paper-Based: A Mixed-Method Approach to Conducting a Needs Assessment Survey of Physicians...; 2012; Olatunbosun, T., Wu, C., Grewal, G., Lynn, B.